Ahead of the release of Adam Lambert's latest release, "Velvet", we set up the presale promotion. Those who pre-ordered "Velvet" online from AdamLambertFans.com received a special code for presale tickets to the then-forthcoming concert at the SSE Arena in Wembley, London.
I designed and created the promotional banner for the website using only the album cover assets.
Using Adobe Photoshop, I found a similar image of a flowing fabric, colour-matched to the "Velvet" artwork, layered and blended the ribbon to to appear as one continuous, flowing piece. I then applied the overlays and backgrounds to match the album artwork. Once this was complete, I added the text overlay for the promotional details.
Tools used: Adobe Photoshop, Canva
